Anyone who has supported a non-technical user community on Windows will probably verify what I’m talking about. Even if you make the point that there are equivalent competing products on other OSes, and even applications that can read, say, their Word documents, this is not something that sinks in easily.įor every geek who finds joy in adapting to something new and exploring a new application or OS, there are 100 Windows users who freak out when someone moves a shortcut on their desktop. It’s not quality or convenience (or lack thereof) that drives peoples OS usage – it is momentum, and the resistance to change. ![]() The idea that Microsoft could do anything to drive people away in droves is, I think, wishful thinking. ![]() ![]() A Microsoft executive could eat a live child on live TV and say, “This act was financed by Microsoft revenues” and people would curse Microsoft, and complain…and keep using Windows.
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